How to resolve AdBlock issue? Austrian Audio Expands Product Line, Artist Roster, and Growth in 2022
Martin Seidl
Austrian Audio celebrated its 5th anniversary this year. The Vienna based manufacturer has become a household name in the pro audio industry, not only in Europe and the US, but across the globe. Having started with two microphone models in 2017, the Austrian Audio product range now encompasses 19 different models of exquisite microphones and headphones designed for recording, live music, broadcast and more.
Just this year alone, Austrian Audio released the OD5, the OC7, the OC16, the OD303 microphones, the OC707WL1 and OD505WL1 wireless mic capsules, and the PG16 and PB17 headsets. The lower price points of the OC16 and OD303 allow those on a budget to "get a taste" of the Austrian Audio Open Acoustics signature sound while the OD5 and OC7 impress with superb sound on drums, guitar amps and wind instruments. Austrian Audio continues to hand-craft all condenser capsules to the highest standards in Vienna, Austria.
“Everyone who knows me, knows how important live music is for me,” says Martin Seidl, CEO of Austrian Audio. “I’m so happy that our new OD505 and OC707 vocal microphones as well as our OC707WL1 and OD505WL1 wireless mic capsules are now being used in major performances and concerts by the biggest and the best artists around the world. And I am especially proud that our budget-friendly OD303 puts Austrian Audio technology within the reach of every artist, band, podcaster, pro and weekend warrior alike.”
“We are now seeing the fruits of this successful collaboration,” states Bryan Bradley, President of the US distributor Group One Limited. “We put a lot of effort behind this brand, and it’s paying off. Our existing retail partners report strong sales of Austrian Audio products, and we’ve doubled our retailer presence for Austrian Audio this year.” (photo: Bryan Bradley, President of Group One Limited)
Bryan Bradley
“It’s been a fun ride with the Austrians this year,” says Mike “Hucky” Huckler, dedicated US Sales Manager for Austrian Audio products at Group One Limited, the US distributor. “I’ve had the pleasure of working with top retailers and studios, securing prominent placement for Austrian Audio in their collections of high-quality gear and recording devices.” (photo: Mike Huckler, Austrian Audio US sales manager at Group One Ltd, with an OC818)
Mike Huckler
In addition to success on the sales front, Austrian Audio also received a lot of praise from the industry, users and influencers. Having had several nominated products in previous years, the Hi-X65 Professional Open-Back Over-Ear Headphones won the TEC Award in 2022. And for 2023, Austrian Audio comes in even stronger with four (4!) nominated products.
“We know how important sell-through is for retailers,” says Perry Damiri, Director of Marketing at Austrian Audio. “I’m proud to say that this year alone, we’ve generated reviews, interviews, and YouTube videos with influencers that were watched by millions of musicians and customers. Famous artists and engineers are fully behind our brand, from Nita Strauss, and Howard Page to Dave Natale, FOH engineer of The Rolling Stones and Jeff Beck. All of that creates demand for our products on the retail level.”