HASOUB New STAGETEC Middle East Distributor
STAGETEC GmbH announces its exclusive distribution partnership with Hardware Solutions Builders (HASOUB), a regional distributor. This collaboration extends STAGETEC’s reach across Egypt and the GCC countries, including Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the UAE. Founded in 2004 in Jeddah, Saudi Arabia, HASOUB has established itself as a trusted leader in delivering advanced technology solutions that enhance business capabilities across the Middle East. With a strong reputation for innovation and reliability, HASOUB brings deep industry expertise and a strong regional presence, making it an ideal partner for STAGETEC’s growing portfolio of professional audiovisual solutions.
Through this partnership, STAGETEC will supply its innovative audio, video, and signal management solutions to a diverse range of applications, including stadiums, public spaces, exhibition and conference centers, as well as broadcast and event venues. The collaboration aims to enhance the audiovisual landscape of the region, delivering advanced solutions tailored to the needs of various industries.
STAGETEC and HASOUB have already successfully collaborated on a large-scale project in the Middle East, demonstrating their ability to implement complex and high-profile projects. The scope of functions includes mixing via the AVATUS mixing console, audio distribution via NEXUS, device monitoring (over industry standard protocols), commissioning, and event scheduling among other orchestration workflows via Stagenet. This achievement sets the stage for future collaborations that will further enhance the region’s AV infrastructure. “We are thrilled to partner with HASOUB in expanding our footprint across the Middle East,” said Norbert Bau (2nd from left in picture), Senior Sales Manager International at STAGETEC. “Their expertise, market reach, and deep understanding of the region’s technological needs make them the perfect partner to deliver our advanced solutions.”
Fathi Abdulmotalab (2nd from left in picture), Distribution Executive Manager at HASOUB, added: “As a regional distributor, we are thrilled to partner with STAGETEC, a brand synonymous with innovation and excellence in audio, video, and signal management. Leveraging our extensive partner network, this collaboration enables us to boost efficiency and deliver exceptional value to our customers. STAGETEC’s cutting-edge technologies align seamlessly with our commitment to providing superior solutions to our customers and systems integrators. Representing this renowned brand unlocks exciting opportunities to introduce transformative solutions to the Middle East market, elevate the standards of audio/video integration, and exceed customer expectations with competitive solutions tailored to the diverse needs of institutions across various sectors.”
Saed Albanna (left in picture), Business Development at HASOUB, emphasized the significance of this partnership, stating: "As a trusted regional distributor, we leverage our robust sales network to maximize delivery value and provide after-sales support. We are delighted to represent STAGETEC, a brand globally recognized for its innovation and excellence in audio/video signal management. Their state-of-the-art technologies align flawlessly with our mission to provide exceptional solutions to the regional system integrators. Representing STAGETEC opens new opportunities to introduce innovative solutions to the Middle East market, enabling elevation of audio/video integration standards, exceeding customer expectations by delivering competitive solutions tailored to the diverse needs of the clients.”